Daniel Saks
Chief Executive Officer
Comprehensive data compiled from extensive research on content management systems, platform adoption trends, and go-to-market implications for B2B businesses
The content management system market achieved $30.91 billion in global revenue during 2025, establishing itself as a critical infrastructure component for digital business operations across industries. This substantial market size reflects the fundamental importance of content management in modern digital strategies, with businesses increasingly viewing CMS platforms as strategic investments rather than simple publishing tools. Source: Mordor Intelligence – CMS Market
Market analysts project the CMS industry will grow to $45.71 billion by 2030, representing significant expansion opportunities for both platform vendors and service providers. This growth trajectory indicates sustained demand for content management solutions despite economic headwinds, driven by digital transformation initiatives and the increasing complexity of omnichannel content delivery requirements. Source: Mordor Intelligence – CMS Market
The global digital landscape includes over 80 million live websites actively using content management systems, creating vast opportunities for businesses to analyze technology adoption patterns and target specific platform users. This massive installed base represents a significant market for complementary services, integrations, and targeted go-to-market strategies based on technology stack intelligence. Source: BuiltWith – CMS Trends
The content management system market is expanding at a compound annual growth rate of 8.14% from 2025 to 2030, indicating steady adoption despite market maturity in certain segments. This consistent growth rate suggests ongoing digital transformation initiatives and the need for more sophisticated content management capabilities as businesses expand their digital touchpoints and customer engagement strategies. Source: Mordor Intelligence – CMS Market
WordPress maintains its position as the world's most widely used content management system, powering 43.2% of all websites globally. This remarkable market penetration demonstrates WordPress's versatility across use cases, from simple blogs to complex enterprise applications, supported by its extensive plugin ecosystem and developer community. Source: W3Techs – CMS Overview
Within the content management system category specifically, WordPress commands 60.5% market share, establishing a dominant position that has shaped web development standards and practices for over two decades. This leadership position provides WordPress with significant network effects, including the largest talent pool, most extensive documentation, and broadest third-party integration ecosystem. Source: W3Techs – CMS Overview
For the first time in its growth trajectory, WordPress shows signs of market share erosion, declining from a peak of 65.2% in 2022 to 60.7% in October 2025. This trend reflects increasing competition from SaaS platforms that offer simplified user experiences, built-in hosting, and integrated e-commerce capabilities without requiring technical expertise or ongoing maintenance. Source: Search Engine Journal – CMS Share
The WordPress ecosystem encompasses over 35 million live websites globally, creating one of the largest digital platforms in existence. This massive scale enables businesses to leverage technology stack detection capabilities to identify and target WordPress users specifically, whether for complementary services, security solutions, or migration opportunities. Source: BuiltWith – WordPress Usage
Shopify has established itself as the second-largest content management system by market share, capturing 6.8% of the CMS market globally. This position reflects Shopify's success in combining e-commerce functionality with content management capabilities, creating an integrated solution that appeals to businesses prioritizing online sales over pure content publishing. Source: W3Techs – CMS Overview
Wix has emerged as the third-largest CMS platform with 5.8% market share, driven by its intuitive drag-and-drop interface and comprehensive all-in-one approach that includes hosting, security, and marketing tools. Wix's success demonstrates the growing demand for simplified, non-technical website building solutions among small businesses and individual entrepreneurs. Source: W3Techs – CMS Overview
Squarespace maintains 3.4% of the CMS market share, positioning itself as a premium design-focused alternative to more utilitarian platforms. Squarespace's market position reflects the importance of aesthetics and brand presentation in modern digital strategies, particularly among creative professionals and lifestyle brands. Source: W3Techs – CMS Overview
Joomla retains 1.9% of the CMS market share, serving as an intermediate option between WordPress's complexity and simpler SaaS platforms. Joomla's position appeals to organizations requiring more advanced features than basic website builders but lacking the resources to manage WordPress's maintenance requirements. Source: W3Techs – CMS Overview
Drupal maintains 1.1% of the CMS market share, focusing on high-traffic, enterprise-grade applications that require robust security, scalability, and complex content workflows. Drupal's specialized position serves government agencies, large corporations, and organizations with stringent compliance requirements that demand enterprise-grade content management solutions. Source: W3Techs – CMS Overview
Webflow has captured 1.2% of the CMS market share by pioneering a visual development approach that bridges the gap between design and code. Webflow's growth reflects increasing demand for design-first content management solutions that enable designers to build fully functional websites without relying on developers for implementation. Source: W3Techs – CMS Overview
28.6% of websites globally operate without any content management system, relying instead on hand-coded solutions or static site generators. This significant segment represents both an opportunity for CMS adoption and a challenge for businesses targeting specific technology platforms, as these sites lack the standardized signals that make automated identification possible. Source: W3Techs – CMS Overview
Wix has emerged as the fastest-growing major content management system, achieving 32.6% year-over-year growth in market share from October 2024 to October 2025. This explosive growth demonstrates the accelerating shift toward simplified, all-in-one website solutions that eliminate technical complexity and reduce time-to-market for digital initiatives. Source: Search Engine Journal – CMS Share
Shopify continues its steady expansion with 4.6% year-over-year market share growth, reflecting the ongoing convergence of e-commerce and content management capabilities. Shopify's growth trajectory indicates sustained demand for integrated solutions that combine online store functionality with content publishing, marketing automation, and customer relationship management. Source: Search Engine Journal – CMS Share
Squarespace achieved 9.7% year-over-year market share growth, demonstrating strong demand for design-centric content management solutions among creative professionals and brand-conscious businesses. This growth reflects the increasing importance of visual presentation and brand consistency in digital experiences, particularly for businesses where aesthetics directly impact customer perception and conversion rates. Source: Search Engine Journal – CMS Share
Joomla experienced a 20% decline in market share since 2024, reflecting the challenges faced by intermediate platforms caught between the simplicity of SaaS solutions and the ecosystem advantages of market leaders. This decline suggests that businesses are increasingly polarizing their choices between fully managed SaaS platforms and dominant open-source solutions with extensive support ecosystems. Source: Search Engine Journal – CMS Share
Drupal suffered a 31% market share decline since 2024, indicating significant challenges for specialized enterprise platforms in an increasingly consolidated market. This substantial erosion suggests that even enterprise organizations are reconsidering complex, resource-intensive CMS solutions in favor of more streamlined alternatives that reduce operational overhead and accelerate time-to-value. Source: Search Engine Journal – CMS Share
The proportion of websites operating without any content management system declined by 2.8 percentage points from 2024 to October 2025, indicating continued CMS adoption even among traditionally hand-coded segments. This trend reflects the growing sophistication of modern CMS platforms, which now offer the flexibility and performance previously only achievable through custom development. Source: Search Engine Journal – CMS Share
Cloud-based deployment models dominated the CMS market in 2024, capturing 63.5% market share and reflecting the industry-wide shift toward managed, scalable infrastructure. This preference for cloud deployment demonstrates businesses' prioritization of operational simplicity, automatic updates, and elastic scalability over the control and customization offered by self-hosted solutions. Source: Mordor Intelligence – CMS Market
Cloud-native content management systems are expanding at an impressive 20.2% compound annual growth rate through 2030, significantly outpacing the overall CMS market growth. This accelerated adoption reflects the compelling value proposition of cloud CMS platforms, including reduced IT overhead, automatic security updates, built-in performance optimization, and seamless integration with other cloud services. Source: Mordor Intelligence – CMS Market
Headless content management systems are growing at 19.6% CAGR through 2030, driven by the increasing demand for omnichannel content delivery and developer-friendly architectures. This rapid adoption reflects the shift toward decoupled systems that separate content creation from presentation, enabling organizations to deliver consistent content experiences across websites, mobile apps, IoT devices, and emerging digital touchpoints. Source: Mordor Intelligence – CMS Market
Web content management solutions represented 41.6% of the total CMS market share in 2024, maintaining their position as the largest functional category within the content management landscape. This dominance reflects the continued centrality of websites as the primary digital touchpoint for most businesses, despite the proliferation of alternative digital channels and platforms. Source: Mordor Intelligence – CMS Market
North America maintained its position as the largest regional CMS market in 2024, capturing 36.2% of global market share. This leadership reflects the region's early adoption of digital technologies, mature e-commerce ecosystem, and concentration of technology companies that drive CMS innovation and adoption. Source: Mordor Intelligence – CMS Market
The Asia-Pacific region is experiencing the most rapid CMS market growth globally, expanding at 15.1% CAGR through 2030. This explosive growth is driven by digital transformation initiatives across emerging economies, increasing internet penetration, and the rapid adoption of e-commerce and mobile-first digital strategies throughout the region. Source: Mordor Intelligence – CMS Market
The retail and eCommerce sector dominates CMS adoption with 24.6% market share, driven by the fundamental requirement for digital storefronts and product catalog management. This leadership position reflects the critical importance of content management systems in enabling online commerce, from product presentation and inventory management to checkout flows and post-purchase customer engagement. Source: Mordor Intelligence – CMS Market
WordPress faces its first sustained market share decline as SaaS platforms like Wix and Shopify capture users seeking simplified, all-in-one solutions with built-in hosting and reduced maintenance requirements. While WordPress still powers 43.1% of all websites, its share has dropped from 65.2% in 2022 to 60.7% in 2025. This erosion reflects increasing competition from platforms that offer integrated capabilities without requiring technical expertise. The trend indicates businesses are prioritizing ease of use and operational simplicity over customization flexibility.
Companies can use technology stack detection to identify prospects based on their CMS platform usage, enabling targeted campaigns to specific user segments. WordPress security vendors can target over 35 million WordPress sites, while migration services can focus on declining platforms like Joomla and Drupal. This technology intelligence combined with visitor intelligence capabilities allows businesses to identify organizations actively researching their solutions. The approach creates comprehensive B2B prospecting opportunities based on both technology stack signals and behavioral intent indicators.
Cloud-based CMS captured 63.5% of the market in 2024 and is growing at 20.2% CAGR through 2030, significantly outpacing overall market growth. Cloud deployment shortens campaign launch cycles by 50% and reduces IT overhead through automatic updates and built-in performance optimization. Businesses prioritize operational simplicity and elastic scalability over the control offered by self-hosted solutions. This shift reflects the compelling value proposition of managed infrastructure that eliminates technical complexity while enabling faster time-to-market for digital initiatives.
Retail and eCommerce lead with 24.6% CMS market share, driven by digital storefront requirements and product catalog management needs. However, healthcare shows the highest growth potential at 16.3% CAGR through 2030, fueled by telemedicine expansion and digital patient engagement initiatives. The technology sector also demonstrates strong adoption, leveraging CMS platforms for product documentation and customer education. Industry-specific requirements increasingly drive platform selection, with sectors choosing solutions optimized for their unique workflows and compliance needs.
Generative AI contributes +1.4% impact on CMS market CAGR forecasts, with Adobe alone adding $125 million in annualized recurring revenue from AI features in 2025. AI capabilities enable automated content creation, intelligent personalization, and continuous optimization based on user behavior patterns. These features create new upgrade paths for existing users and competitive differentiation opportunities for platform vendors. The integration of AI transforms CMS platforms from simple publishing tools into intelligent content operations centers that drive measurable business outcomes.
Tool and strategies modern teams need to help their companies grow.
