Daniel Saks
Chief Executive Officer
The way B2B companies execute go-to-market strategies is undergoing a seismic shift. Traditionally, small and mid-sized businesses without sophisticated sales/marketing teams have had to either outsource GTM execution or patch together multiple tools and agencies – often with mixed results. Now, AI-driven platforms promise to automate prospecting, outreach, and pipeline generation, making GTM faster, cheaper, and smarter. In this landscape, Landbase and 11x have emerged as two notable AI GTM solutions, but with starkly different approaches and outcomes.
Landbase positions itself as an “agentic” AI platform purpose-built for GTM success. Its proprietary AI model, GTM-1 Omni, is trained on billions of GTM data points and designed to autonomously plan, personalize, and execute campaigns across channels(1). By combining machine intelligence with human-like decision-making, Landbase aims to deliver real pipeline results rather than just flashy demos. In contrast, 11x (often stylized as 11x.ai) markets “autonomous digital workers” like its AI SDR agent Alice, touting 24/7 outreach and big-name partnerships. However, industry analyses have described 11x’s platform as “all flash, no substance” – impressive branding that ultimately hides just a ChatGPT engine inside an email client. In other words, while Landbase offers a GTM-specialized AI built for performance, 11x relies on a generic large language model wrapped in a slick interface, which many users report falls short in execution.
This blog will provide a detailed, side-by-side comparison of Landbase and 11x for AI-driven GTM execution. We’ll explore their technology foundations, ease of setup, campaign performance, cost/ROI, and real-world user experiences. For non-technical B2B leaders evaluating these solutions, our goal is to cut through the hype and highlight which platform truly delivers a smarter AI solution for go-to-market.
Landbase is an end-to-end GTM automation platform powered by its proprietary GTM-1 Omni model. In practice, Landbase functions like a full GTM team in a box – it identifies target prospects, generates hyper-personalized multi-channel outreach, optimizes messaging via continuous learning, and even manages technical tasks like email deliverability. Landbase’s focus is on substance over flash, emphasizing measurable outcomes. Since launching in late 2024, Landbase has gained strong traction (825% revenue growth, 150+ customers) and demonstrated proven results, including up to 4–7x higher conversion rates than manual campaigns(1). The platform’s design caters to non-technical users: campaigns can be launched with just a simple prompt, and the heavy lifting – data analysis, content creation, and execution – is handled autonomously. This means a new campaign can go live in minutes, not months(1), a game-changer for resource-constrained teams.
11x, on the other hand, brands itself as an AI-driven SDR solution featuring “digital workers.” Its flagship AI agent, often personified as Alice, promises to autonomously research prospects and send outreach emails at scale. 11x has certainly created buzz, raising an impressive $50M Series B from top-tier investors and even announcing a strategic partnership with IBM to integrate into IBM’s Watsonx platform. On the surface, 11x’s website and demos showcase a vision of AI agents handling sales tasks 24/7. However, behind the buzzwords like “agentic AI” and “autonomous digital worker”, the core technology is essentially a GPT-3/4 based email automation tool. In fact, internal analyses have noted that 11x is basically “ChatGPT in an email wrapper” delivering generic, templated messaging. The platform typically requires users to provide input data and some prompt tuning, after which the AI sends mass emails that attempt personalization. But as we’ll see, many clients found the outreach to be superficial and the results underwhelming.
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Landbase focuses on substance over flash, delivering real GTM outcomes at lower cost, whereas 11x has drawn criticism for over-promising and under-delivering.
As the table shows, Landbase and 11x take very different approaches to solving the pain points of GTM execution. Next, we’ll dive deeper into each of these aspects – from the underlying technology to the day-to-day user experience – to understand why Landbase is emerging as the smarter AI solution for GTM.
One of the most fundamental differences between Landbase and 11x is their AI technology stack. Landbase was engineered from the ground up for GTM execution, while 11x piggybacks on a general-purpose AI.
Landbase – GTM-1 Omni (Agentic AI): At the heart of Landbase is GTM-1 Omni, which is described as “the world’s first agentic AI model purpose-built for go-to-market campaigns”(2). What does this mean in practice? Essentially, Landbase built a domain-specific AI that understands sales and marketing nuances in a way generic models do not. GTM-1 Omni was trained on billions of data points, including performance data from over 40 million B2B sales interactions(5). This rich training corpus enables it to grasp why certain outreach works and others fail, and to continuously improve its tactics.
GTM-1 Omni isn’t a single monolithic AI; it actually combines multiple specialized components working in concert(5):
By integrating planning, generation, and predictive feedback, Landbase’s AI operates autonomously end-to-end. It can identify a high-fit prospect, write a custom outreach message referencing that prospect’s context, send it at the optimal time, gauge the response, and adjust the campaign in real-time. Importantly, this is all happening with minimal human input – the user might simply enter a campaign goal or prompt, and the agentic AI does the rest. Landbase’s platform essentially behaves like a smart virtual GTM team that learns and adapts. This purpose-built approach yields superior personalization and decision-making: campaigns feel as if a skilled human strategist and copywriter crafted them, but operating at machine speed and scale.
11x – ChatGPT-Based “Digital Worker”: In contrast, 11x’s technology foundation is far less specialized. Multiple sources and user accounts indicate that 11x’s AI agents are built on OpenAI’s GPT (ChatGPT) models integrated into a sales engagement workflow. In other words, 11x took a general large language model and wrapped it with an email sending and CRM integration layer. There is nothing inherently wrong with using GPT – it’s a powerful language engine – but the key issue is that 11x did not train a model specifically for B2B sales or GTM. The result is that 11x’s AI (like Alice) generates messaging that sounds fluent but often lacks the depth and context of true sales intelligence. As one reviewer noted, “Personalization can sometimes feel templated rather than truly custom” with 11x(4). Essentially, the AI might swap in a prospect’s name or industry here and there, but the core email content is generic and not deeply informed by sales best practices for that niche.
Because 11x’s “digital worker” is fundamentally a ChatGPT wrapper, it also lacks advanced autonomous decision-making. It does not plan complex multi-step campaigns on its own – users must configure playbooks. It doesn’t inherently know which prospects are high-intent or which messaging angle to try next, beyond what’s pre-programmed. In fact, Landbase’s internal competitive analysis points out that 11x’s offering is “basic tech delivering terrible results at premium pricing”. The term “agentic AI” might appear in 11x’s marketing, but the reality as observed is that their AI is not truly agentic – it doesn’t independently strategize or learn from outcomes in a meaningful way. One could say 11x’s tech is akin to an email automation tool with AI-generated text, whereas Landbase’s tech is an autonomous GTM strategist that writes and executes campaigns.
In summary, Landbase’s GTM-1 Omni vs. 11x’s ChatGPT-based agent is a classic case of specialist vs. generalist. Landbase’s specialist AI leverages domain-specific intelligence for GTM (leading to higher-quality outreach and decisions), while 11x’s generalist AI often falls back on boilerplate outputs. This fundamental tech difference foreshadows many of the disparities in implementation, performance, and user satisfaction between the two platforms.
For time-strapped teams, the onboarding and ease-of-use of a GTM platform is critical. Here, Landbase and 11x present nearly opposite experiences – one is plug-and-play simplicity, the other can be a weeks-long slog.
Landbase – Live in Minutes: Landbase prides itself on an extremely fast setup. Because the platform comes with pre-trained intelligence and an intuitive interface, new users can go from sign-up to running a campaign in literally minutes. Landbase’s Campaign Feed (its core UI) allows users to simply describe their target audience and goals in plain language; the platform’s AI then handles prospect sourcing, messaging, and channel selection automatically. No complex configuration or coding is required. This means even an SMB with no in-house marketing ops can start outbound efforts quickly. According to Landbase, what used to take teams weeks of prep now takes virtually no time – “campaign launch times [dropped] from 14 days to just minutes” after adopting Landbase(1). The interface guides you with insights and suggestions, but doesn’t overwhelm with technical settings. All underlying heavy lifting (data integration, email sequencing, A/B testing) is hidden behind the scenes. In short, Landbase offers a consumer-grade user experience for a very sophisticated AI tool, making it accessible to non-technical business owners and sales reps alike.
11x – Lengthy Onboarding & Configuration: By contrast, onboarding 11x can be a painful process. The platform typically requires a multi-week implementation period, often involving the 11x team or a dedicated success manager to help the client set up. In fact, 11x reportedly takes around 4 weeks of setup before you can fully go live. This involves connecting email accounts, feeding the system with your target customer profiles, crafting initial message templates, and tweaking parameters so that the AI (Alice) “learns” your tone. One Trustpilot reviewer called the implementation an “nightmare,” noting that even after weeks of effort the system still produced subpar outreach. The need for such extensive configuration undermines the promise of an out-of-the-box AI SDR – it effectively requires the client to do a lot of manual work up front (or pay 11x’s team to do it).
Moreover, ease of use remains an issue even after setup. Users have reported that 11x’s interface and process feel like operating a complex marketing automation tool rather than an AI assistant. You might need to adjust settings for sequencing, import lead lists, and continuously monitor the AI’s output for quality. As one early user noted on a forum, “it felt like a sales deck, not a real product” – indicating a disconnect between the polished demo and the hands-on experience(3). Another user lamented that “we had to spend significant time getting the tone and messaging right” for the AI, treating the system more like a junior rep to train than a ready-to-go expert(4). All of this can be especially frustrating for SMBs that were hoping for a turnkey solution but instead find themselves tangled in setup tasks.
To put it bluntly, Landbase lets you start driving GTM results on Day 1, whereas 11x might have you in onboarding meetings until next month. For a small business or a lean team, that difference is huge. Lost time in setup is lost opportunity. Landbase’s approach of “minutes to launch” gives it a clear edge for companies that need quick wins or lack extensive support resources.
Ultimately, the value of any GTM platform lies in the results it produces – more qualified leads, more conversions, more revenue. Here again, Landbase and 11x diverge dramatically in their track records.
Landbase – Data-Driven Campaigns That Convert: Thanks to its advanced AI and holistic approach, Landbase excels at executing campaigns that actually work. Every aspect of outreach – from targeting to timing to content – is optimized by the GTM-1 Omni model. Landbase doesn’t just automate tasks; it intelligently adapts campaigns based on what yields the best response. For example, Landbase’s AI will automatically experiment with different email subject lines or opening pitches, learn which variant resonates, and double-down on the effective approach. This continuous optimization, powered by reinforcement learning, is a key reason Landbase users see significantly higher conversion metrics. According to a recent press release, Landbase’s clients have achieved a 4–7x uplift in conversion rates compared to their previous manual or tool-driven campaigns(1). In real terms, if a typical cold outreach campaign converted 2% of prospects, Landbase might boost that to 8–14%. Those are substantial gains that can transform a company’s growth trajectory.
Moreover, Landbase’s campaigns drive meaningful pipeline. On its website, Landbase reports $100M+ in pipeline generated since 2024 for its users(2) – an impressive figure that reflects actual opportunities created. Part of this success comes from the quality of Landbase’s outreach. The content is highly personalized (e.g., referencing a prospect’s specific pain points or market trends) and delivered via a mix of channels (email, LinkedIn, etc.) to maximize engagement. One user, the CEO of P2 Telecom, noted “with Landbase, we added $400k MRR in a slow period. We had to put it on pause because our AEs couldn’t keep up.”(2). In other words, Landbase was so effective at filling the pipeline that the sales team was temporarily overwhelmed by the influx of opportunities – a good problem to have! This kind of real-world outcome underscores Landbase’s focus on tangible performance, not just vanity metrics.
11x – High-Volume Outreach, Low Yield: 11x approaches campaigns by casting a wide net. Its AI agent is designed to send a large volume of emails and messages, under the assumption that more activity will lead to more results. However, the quality of those touches is questionable, and numerous users have attested to getting little to no ROI from 11x-driven campaigns. Many customers expected that 11x’s “AI SDR” would generate leads on autopilot; instead, they experienced generic email blasts that failed to convert prospects.
Consider these firsthand accounts from 11x users:
“I paid a total of 10k within 2 months to 11x and what I got was copy paste emails and zero real leads... easily one of the worst platforms I've ever used.” – Trustpilot review(3)
“We paid $5k per month for 4 months and the ONLY reply we got was ‘No thank you’ (which 11x even tried to count as a positive reply!). No real leads, and they refused to let us cancel the annual contract – I had to cancel my card to get out.” – Trustpilot review(3)
These are striking statements. Multiple businesses poured significant money and time into 11x, only to receive “zero results” in return. One common theme is that 11x’s AI would send out lots of emails (sometimes to thousands of contacts) but the content failed to spark interest – prospects either didn’t respond or replied with polite rejections (“Not interested”) which the platform misleadingly logged as positive engagement(3). In sales terms, 11x was spraying and praying with automated messages, and when nothing came back, clients were understandably frustrated.
It’s worth noting that AI-driven volume without intelligence can backfire. A poorly targeted or impersonal campaign can annoy prospects and even harm a company’s sender reputation. Landbase avoids this by focusing on precision over volume – better to contact 100 highly-relevant prospects with tailored messaging than spam 5,000 people with the same template. 11x’s approach seemed to err on the side of volume, which for many users meant wasting their pool of prospects on ineffective outreach.
Even 11x’s selling point of “multichannel” needs scrutiny. While they introduced an AI phone agent (“Mike”) in addition to the email agent Alice(4), running both effectively compounds the complexity and cost. The performance still hinges on the underlying AI quality, which as discussed, isn’t specialized enough to hold convincing conversations or adapt to nuanced responses. By the 11x team’s own acknowledgments, these AI agents “won’t replace your star SDRs”(4) – a tacit admission that human-like performance isn’t there.
In summary, when comparing campaign execution and outcomes, Landbase and 11x is a story of quality vs. quantity. Landbase’s intelligent automation produces higher conversion rates and real sales pipeline(1), while 11x’s brute-force automation often leads to a lot of activity with little to show for it. For SMBs who can’t afford to burn through prospects or budget, Landbase clearly delivers superior GTM performance.
Adopting an AI GTM platform is a significant investment, so understanding the cost structures and return on investment of Landbase and 11x is crucial. Here, we’ll break down pricing and the value delivered for that price.
11x – Premium Price, Questionable ROI: 11x sells its solution at a premium price point. While they don’t publicly list pricing, industry reviews and users indicate that 11x starts around $5,000 per month, sold as an annual contract (so roughly $60K per year minimum)(4). This base plan typically includes one AI SDR agent (Alice) with a limit of a few thousand contacts per month. If you want to use their AI phone agent or other features, costs can climb even higher. Importantly, 11x locks customers into yearly agreements – several users complained that there’s no easy way out if the product isn’t meeting expectations(3). In many cases, clients who were unhappy after a month or two were still on the hook for tens of thousands of dollars, unless they went to the extreme of canceling credit cards or pursuing chargebacks(3).
When evaluating ROI, the picture for 11x looks bleak based on user feedback. If a company spends ~$10K over two months and generates zero qualified leads (as in the earlier quote), that’s essentially money down the drain. One external analysis calculated that the cost per actual positive reply via 11x was around $2,500 – an astonishing figure, far above what it would cost to get a reply via simpler outreach tools or even manual efforts(4). This high cost-per-lead stems from 11x’s combination of steep fees + low conversion yield. Even if 11x’s automation saved some labor hours, it didn’t translate into results that justify the expense for many users. In fact, some reviewers noted that their traditional outbound efforts or cheaper AI tools outperformed 11x in terms of getting replies and meetings(3). In short, 11x appears to carry the cost structure of an enterprise software product, but without delivering enterprise-grade ROI for a typical customer.
Landbase – Lower Cost, Higher Value: Landbase’s pricing is notably more accessible, especially relative to the results it delivers. Landbase is offered as a SaaS subscription at roughly $3,000 per month (about $36K annually) for a full platform license. This immediately represents about a 40% lower cost than 11x for the base offering. Moreover, Landbase has been flexible with pilot programs and even offers a free preview for companies to try the platform with no commitment(1) – a stark contrast to 11x’s rigid annual contracts. The transparent pricing and option to preview mean that Landbase clients can validate value early on, rather than being locked in on promises.
In terms of ROI, Landbase makes a strong case through both metrics and testimonials. Because Landbase can replace or augment multiple roles (SDR, marketing ops, data research) and launch campaigns that produce significantly more pipeline, the cost is often a fraction of what a company would pay to assemble the equivalent capacity with people or other software. For instance, hiring even a single full-time SDR can cost $50K+ annually, not to mention tools and management – Landbase at $36K can do the work of an entire SDR team working around the clock, at a 70% lower cost than manual efforts according to its website(2). Additionally, the quality of outcomes (4–7x more conversions) means the return side of ROI is boosted. If Landbase helps close even a couple of deals in a year that would have been missed otherwise, it easily pays for itself.
Let’s put it in perspective: imagine an SMB spends $36K on Landbase for a year. From the conversion uplift stats, that could yield several extra customers or hundreds of extra qualified leads. Now imagine another company spends ~$60K on 11x for a year, but as some reported, ends up with zero new customers and only a pile of generic emails sent. The opportunity cost is huge. It’s not just the wasted fee, but also the lost potential revenue from all the prospects that went cold due to poor outreach.
In summary, Landbase offers a far more attractive cost-to-value ratio than 11x. Landbase is more affordable up-front and far more likely to generate a positive ROI through actual sales pipeline. 11x, with its high price and under-delivery, has left many clients feeling like they paid champagne prices for tap water results. For budget-conscious SMBs, Landbase clearly stands out as the smarter investment.
Nothing speaks louder than the voices of actual users. When we compare Landbase vs. 11x in user experience and satisfaction, a clear pattern emerges: Landbase’s customers talk about growth and ease, while 11x’s customers often talk about frustration and regret.
11x – Customer Frustration and “Ripoff” Complaints: On public review platforms like Trustpilot and in community forums, 11x has faced a barrage of negative feedback. The service currently has a poor rating (around 2.7 out of 5 on Trustpilot) and roughly half of the reviewers gave it a minimum score(3). Common themes include: misleading sales practices, lackluster results, and unresponsive support. One founder wrote that using 11x “felt like a bait-and-switch”, after being promised an AI demo but instead getting a pure sales call with no product walkthrough(3). Many others zeroed in on the results issue – effectively calling out 11x for failing at its core job of generating leads:
Such damning user quotes paint 11x as a platform long on hype and short on substance. Perhaps most concerning were reports of 11x being uncooperative when customers wanted to cancel due to poor performance – a scenario where users felt “absolutely ripped off” and stuck with a product that wasn’t working(3). The trust eroded quickly when users felt the company was prioritizing its revenue (enforcing contracts) over customer success. A particularly scathing review recounted how the user had to involve their credit card company to stop payments and how 11x later blamed the client’s product fit for the failure – an anecdote that does little to inspire confidence in 11x’s partnership with its clients(3).
Landbase – Customer Praise and Partnership Approach: In contrast, Landbase’s users generally describe a positive, even delightful experience. While Landbase is a newer entrant and not as heavily reviewed on public sites yet, the available testimonials and case studies indicate a high level of customer satisfaction. Clients often highlight how easyand fast it was to get campaigns running, and more importantly, how quickly they saw results. For example, earlier we cited a Landbase user who had to pause campaigns because they were generating too many opportunities – a good sign that Landbase can deliver on its promises. Another Landbase customer, Van Murray of Aeolus, is quoted saying, “Landbase is differentiated by understanding each customer's pain points... it’s not a one-size-fits-all solution.”(2). This underscores how Landbase’s personalized approach resonated with users who were tired of cookie-cutter outreach.
The user experience with Landbase extends beyond just the software – it’s also about support and guidance. Landbase, being a partner in the customer’s growth, has an interest in ensuring the AI drives success (they even only onboard businesses they believe will thrive on the platform, according to their CEO(5)). Landbase’s team provides best practices, helps interpret campaign analytics, and works with clients to fine-tune targeting. This collaborative approach means users feel supported. In fact, Landbase emerged from stealth in 2024 and quickly established a waitlist for new customers to ensure quality service(5), indicating they favor sustainable growth and happy customers over signing up anyone with a checkbook. That philosophy is paying off in goodwill.
Meanwhile, 11x’s reputation among peers and online communities has been severely marred by the gap between its glossy marketing and the reality users faced. In B2B circles, you’ll hear that 11x is “all sizzle, no steak”, whereas Landbase is increasingly seen as the real deal that actually gets the job done. It’s telling that Landbase’s founding team deliberately contrasts themselves against what they call “spammy tactics” in the industry and emphasizes empowering businesses with tools they need to excel(5) – a likely nod to winning trust where others have lost it.
The voices of customers make one thing clear in the Landbase vs 11x debate: Landbase delivers on its promises and earns praise, while 11x has left a trail of disappointed clients. For a prospective user, that difference in real-world feedback could be the deciding factor. Why gamble on a tool with mixed reviews and a poor ROI record, when an alternative has growing advocacy and proven success stories?
When we weigh everything – technology, ease of use, performance, cost, and customer satisfaction – the comparison between Landbase and 11x is exceedingly clear. Landbase is the smarter AI solution for GTM execution for businesses that want real results without the headaches.
Landbase’s agentic AI approach with GTM-1 Omni provides a robust foundation that was built for the very purpose of driving growth. It’s not a repackaged chatbot; it’s a GTM specialist that plans, personalizes, and optimizes like a seasoned marketer, all while operating at machine speed. Landbase enables teams to launch campaigns in minutes, achieve 4–7x higher conversions, and do so at 40% lower cost than the alternative – that’s a transformative advantage for any B2B SMB(1). Users get to focus on strategic decisions and relationship-building, while the AI handles the grind of prospecting and outreach with superior efficiency.
11x, for all its flashy veneer and big fundraising, has not demonstrated a comparable level of value. Its reliance on generic AI has led to generic outcomes – the very opposite of what SMBs need in a competitive market. The story of 11x is a cautionary tale of hype: fancy terms like “digital workers” and high-profile partnerships don’t mean much if clients aren’t seeing revenue impact. The pain points of slow implementation, high costs, and lackluster results make 11x a risky bet, especially when contrasted with Landbase’s proven performance.
For business leaders reading this, the takeaway is straightforward: if you want GTM execution that delivers pipeline growth, Landbase is the platform built to do exactly that. And it shows. From the moment you onboard, through each campaign you run, Landbase acts as an extension of your team that’s tirelessly working to find your next customer. It combines the best of human strategy with the power of AI automation – fulfilling the promise of AI in sales that others have only talked about.
In the evolving landscape of go-to-market, tools like Landbase represent the next leap. Landbase is leading the next evolution of AI-driven GTM execution with GTM-1 Omni, setting a new standard for what “AI doing sales for you” really means. Rather than just automating tasks, it delivers outcomes. Rather than trapping you in a one-size-fits-all template, it crafts campaigns unique to your voice and audience. It’s the difference between flashy marketing and real substance.
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