Daniel Saks
Chief Executive Officer
The Identity and Access Management (IAM) market has undergone a seismic transformation, with over $96 billion in M&A activity in 2025 fundamentally reshaping who controls access to the world's most critical systems. As AI agents and machine identities proliferate—growing 40% annually—IAM has evolved from IT administration to business-critical infrastructure. This explosive growth creates both opportunities and challenges for cybersecurity providers trying to reach the right buyers at the right time. For go-to-market teams in the IAM space, finding high-intent prospects requires more than traditional data platforms—it demands AI-powered audience discovery that can interpret complex signals like funding rounds, tech stack changes, and hiring patterns. Platforms like Landbase's GTM-2 Omni model now enable IAM companies to build targeted audiences using natural language, transforming how they engage security decision-makers in this rapidly consolidating market.
Saviynt provides a converged Identity Governance and Administration (IGA) and Privileged Access Management (PAM) platform purpose-built for the AI era. The platform governs human, non-human, and AI agent identities across cloud and on-premise environments with permission-level access governance at enterprise scale. Saviynt's AI-native architecture addresses the exploding complexity of modern identity landscapes where organizations face 80+ machine accounts per person.
Saviynt is the only major platform combining IGA + PAM + Cloud Entitlements natively, purpose-built for governing AI agents and machine identities in a greenfield market. The company addresses the critical gap in converged identity security for complex enterprises facing exponential growth in non-human identities. With a massive funding round and pre-IPO trajectory, Saviynt demonstrates that converged platforms are outpacing point solutions in the modern IAM market.
MojoAuth provides a developer-focused passwordless authentication platform that enables companies to implement secure, privacy-first authentication without storing user credentials. Their MojoShield Zero-Store architecture ensures maximum privacy by eliminating user data storage entirely. The platform supports multiple passwordless methods including passkeys, magic links, and email/phone OTPs through an API-first architecture.
MojoAuth demonstrates explosive user adoption with minimal marketing spend, acquiring 145 million identities in just 3 months during 2024. The privacy-first approach addresses growing data protection concerns with GDPR and CCPA compliance built into the zero-storage architecture. The company's developer-friendly design enables rapid integration across platforms, representing the accelerating shift toward passwordless authentication in the enterprise.
FusionAuth provides a developer-first Customer Identity and Access Management (CIAM) platform with extensive APIs and hybrid deployment options. The platform offers both cloud and self-hosted deployment models, catering to organizations requiring data sovereignty while still wanting modern authentication capabilities. FusionAuth focuses on solving customer authentication problems through developer-friendly tooling and comprehensive documentation.
FusionAuth's hybrid deployment model addresses critical market need for data sovereignty while maintaining modern authentication capabilities. The company built a strong developer community and open-source advocacy, appealing to mid-market organizations seeking alternatives to enterprise players. With 100%+ revenue growth, FusionAuth demonstrates strong traction in the developer-first CIAM segment.
CyberArk provides intelligent privilege controls with granular access management through their Zero Standing Privileges model. The platform offers AI-powered threat detection and has expanded through strategic acquisitions including Venafi (machine identity) and Zilla Security. CyberArk dominated the privileged access category for years before being acquired by Palo Alto Networks in 2025.
CyberArk is the market-leading PAM solution with proven enterprise adoption and strategic acquisitions that expanded the platform beyond traditional PAM. The $25 billion acquisition by Palo Alto Networks validates PAM's strategic importance in modern security architectures. CyberArk's growth trajectory and valuation multiple set benchmarks for the entire IAM industry.
Semperis specializes in Active Directory security, backup, and recovery with a focus on cyber resilience rather than just prevention. The platform provides hybrid and cross-cloud identity protection, addressing the critical gap in identity continuity and recovery. Semperis created a distinct "cyber resilience" category within IAM, focusing on maintaining identity operations during and after cyber incidents.
Semperis created the distinct "cyber resilience" market category focused on recovery rather than just prevention, addressing a critical gap in enterprise security. EU DORA (Digital Operational Resilience Act) compliance creates regulatory tailwind with enforcement beginning January 2026. The company's unicorn status and IPO preparation signal strong market validation for identity-focused cyber resilience.
Delinea provides cloud-native Privileged Access Management (PAM) formed through the merger of Thycotic and Centrify. The platform offers just-in-time privileged access and DevOps-friendly PAM capabilities designed for modern cloud and hybrid environments. With CyberArk's acquisition by Palo Alto Networks, Delinea has become the largest independent PAM vendor in the market.
Delinea is now the largest independent PAM vendor following CyberArk's acquisition, creating scarcity value in the market. This positioning creates significant opportunity to capture displaced customers seeking independent PAM solutions. Successful merger integration demonstrated by >$400M ARR achievement validates the combined entity's market position.
1Password has evolved from a consumer/SMB password manager to an enterprise identity platform with secrets management capabilities. The company leverages its massive user base and strong brand recognition to expand into enterprise password management and broader IAM capabilities. 1Password addresses the critical enterprise need for secure credential management in remote and hybrid work environments.
1Password's massive consumer user base provides a strong foundation for enterprise expansion with built-in brand recognition. The company is transitioning from passwords to a full identity platform, demonstrating market evolution toward comprehensive credential management. Strong brand equity and pre-IPO status position 1Password as a significant player in enterprise IAM.
Beyond Identity provides a pure-play passwordless authentication platform using certificate-based authentication with device-bound credentials. The platform eliminates the password attack surface entirely with phishing-resistant MFA capabilities. Beyond Identity represents one of the few pure-play passwordless platforms operating at significant scale with enterprise customer adoption.
Beyond Identity's pure-play passwordless approach eliminates credential-based attacks entirely, addressing the root cause of most security breaches. Certificate-based architecture provides phishing-resistant security that traditional MFA cannot match. Rapid funding trajectory demonstrates strong investor confidence in the passwordless authentication category's growth potential.
Silverfort provides agentless authentication that protects legacy systems without requiring software installation on endpoints. The platform addresses the critical gap in IAM coverage for legacy and unmanaged systems that traditional agents cannot protect. Silverfort's agentless approach enables organizations to extend modern authentication to their entire infrastructure including industrial systems and legacy applications.
Silverfort addresses a critical gap in IAM coverage for legacy system protection that agent-based solutions cannot solve. The agentless architecture eliminates deployment barriers for legacy systems, enabling comprehensive authentication coverage. Strong Series D funding demonstrates market validation of the agentless approach to identity security.
ID.me provides government and enterprise identity verification services with strong focus on compliance and regulatory requirements. The platform serves both public sector agencies and private enterprises requiring high-assurance identity verification. ID.me specializes in remote identity proofing and authentication for sensitive applications including government benefits, healthcare, and financial services.
ID.me's $814 million Series E represents the largest single funding round in the identity verification category, validating the market's growth potential. Strong government and enterprise customer base creates a significant moat with high switching costs. The platform addresses critical regulatory and compliance requirements that are only increasing with evolving privacy regulations.
Socure provides AI-powered identity verification and fraud prevention services combining identity verification with advanced fraud detection capabilities. The platform uses machine learning to assess identity authenticity and fraud risk in real-time across digital channels. Socure addresses the convergence of identity verification and fraud prevention, critical for financial services, fintech, and e-commerce.
Socure's massive funding validates the convergence of fraud detection and identity verification as a strategic category. AI-powered approach provides advanced risk assessment that traditional verification methods cannot match. The company's strong market positioning in high-assurance verification addresses critical needs in financial services and regulated industries.
CrowdStrike provides Identity Threat Detection and Response (ITDR) through their Falcon platform, extending their endpoint protection expertise into identity security. The platform leverages AI-powered threat detection to identify and respond to identity-based attacks in real-time. CrowdStrike's expansion into identity demonstrates how platform leaders are incorporating identity as a core security component.
CrowdStrike represents platform leaders expanding aggressively into identity space, validating identity as core to modern security. ITDR represents the convergence of endpoint and identity security, addressing threats that traditional IAM cannot detect. Massive market capitalization validates the platform approach to security with identity as a foundational element.
Oasis Security provides specialized security for non-human identities (NHI) including service accounts, API keys, and machine identities. The platform addresses the fastest-growing new IAM category as machine identities proliferate across cloud and DevOps environments. Oasis Security enables organizations to discover, manage, and secure the explosion of machine accounts in modern infrastructure.
Oasis Security represents the fastest-growing new IAM category with machine identities expanding 40%+ annually. The company addresses a critical gap in NHI security coverage as organizations face 80+ machine accounts per person. Strong Series A funding validates market timing and approach for this emerging category that major platforms are now targeting.
The IAM market has evolved from a technical IT function to a strategic business imperative. With the $25.96 billion market projected to reach $42.61 billion by 2030 at a 10.4% CAGR, identity security now underpins digital transformation, cloud adoption, and AI innovation. The convergence of identity with broader security platforms, the explosion of non-human identities, and the shift toward passwordless authentication are creating both unprecedented opportunities and complex challenges for organizations.
For IAM vendors competing in this dynamic landscape, success requires more than just technical innovation—it demands sophisticated go-to-market strategies that can identify and engage the right buyers at the right time. This is where AI-powered audience intelligence becomes critical.
This list highlights established leaders and fast-growing startups that demonstrate exceptional growth through revenue, ARR, user adoption, or funding metrics, address critical market needs like AI identity governance, passwordless authentication, or cyber resilience, and show strategic importance through acquisitions, IPOs, or platform expansion. All companies represent diverse IAM subcategories including IGA, PAM, CIAM, passwordless, ITDR, and NHI security, with verifiable 2024-2025 performance data from reliable sources.
The IAM market's rapid consolidation and technical complexity create unique go-to-market challenges. Security buyers are increasingly sophisticated, requiring vendors to demonstrate deep domain expertise and precise timing. Traditional spray-and-pray outreach is ineffective in this environment.
This is where platforms like Landbase's AI-qualified audiences provide critical advantage. Instead of manually querying complex databases, IAM vendors can use natural language to build targeted lists like "CISOs at financial services companies with 1000+ employees that recently hired for identity security roles" or "Security Architects at enterprises using legacy identity systems."
Landbase's platform combines 300M+ contacts and 24M+ companies with 1,500+ unique signals spanning firmographic, technographic, intent, hiring, and funding data. This enables IAM vendors to identify prospects showing active buying signals, target specific roles within complex security organizations, build audiences based on real-time market events, and export up to 10,000 AI-qualified contacts instantly.
For IAM companies navigating this complex, rapidly evolving market, AI-powered GTM isn't just helpful—it's essential for efficient growth and competitive differentiation.
AI is fundamentally transforming IAM by enabling governance of non-human identities growing 40%+ annually, powering threat detection in platforms like CrowdStrike's ITDR, and enabling adaptive access controls that assess risk in real-time. The IAM market for AI is already $23 billion heading to $34 billion by 2029 as organizations face 80+ machine accounts per person requiring sophisticated governance that traditional tools cannot provide.
IAM startups face significant challenges including competing against well-funded incumbents and platform leaders, navigating complex enterprise sales cycles with multiple stakeholders, demonstrating compliance with stringent regulatory requirements, achieving technical differentiation in a crowded market, and building trust in security-critical categories where risk tolerance is low. Successful startups overcome these through explosive organic growth, developer-first approaches, or addressing unserved market segments like non-human identity security.
IAM solutions form the foundation of modern cybersecurity by implementing "Identity is the New Perimeter" principles. Effective IAM reduces attack surface by eliminating passwords, enforces least-privilege access through PAM, provides visibility into user activities through IGA, and enables rapid response to compromised credentials. The $96 billion in M&A activity during 2025 demonstrates how critical identity security has become to overall cybersecurity strategy as organizations recognize that compromised identities are the leading attack vector.
Yes, small businesses benefit significantly from advanced IAM through developer-friendly platforms like FusionAuth and passwordless solutions like MojoAuth offering flexible deployment and API-first architectures. These platforms enable enterprise-grade security without traditional IAM complexity and cost. Consumer-to-enterprise platforms like 1Password provide strong password management for smaller organizations with limited IT resources, while cloud-native CIAM solutions offer scalability that grows with business needs.
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