Daniel Saks
Chief Executive Officer
The Customer Data Platform (CDP) market is a powerhouse of innovation, projected to grow from a $4.58 billion market in 2026 to $13.14 billion by 2031. As third-party cookies disappear and AI-driven personalization becomes essential, enterprises are racing to unify their customer data. While CDPs are essential for data unification, the true bottleneck for many GTM teams is turning that data into a pipeline of qualified prospects. Agentic AI platforms like Landbase now sit alongside these CDP leaders, transforming how teams find, qualify, and engage their ideal customers with natural-language prompts and AI-powered targeting.
Insider is an enterprise-grade CDP that goes beyond data unification to provide a complete end-to-end marketing orchestration platform. It leverages AI to build unified customer profiles and then activates them across 12+ channels, including web, mobile, email, SMS, WhatsApp, and social media, for hyper-personalized experiences.
Insider raised the largest single funding round in CDP history, signaling massive investor confidence in its integrated data-to-execution model. The platform solves the critical challenge that 78% of marketers face: not just collecting data, but actually activating it in real-world campaigns. Its global presence across 28 countries makes it a leader for international enterprises, while its industry-leading 98% customer retention rate demonstrates long-term value delivery.
Series E: $500 million (November 2024)
Hightouch pioneered the concept of a "composable" or "warehouse-native" CDP. Instead of pulling data into a separate platform, it syncs data directly from a company's existing cloud data warehouse (like Snowflake, BigQuery, or Databricks) to over 200 marketing and analytics tools. This allows marketers to build real-time audiences using SQL or its no-code interface without IT help.
Hightouch represents the future of CDP architecture, reducing infrastructure costs by 30-50% compared to traditional CDPs that duplicate data. The platform democratizes data access for marketers by providing a self-service layer on top of a company's single source of truth. Hightouch was named a Strong Performer in the prestigious Forrester Wave™ B2B CDP 2025 report, validating its market position and approach.
Series C: $80 million (February 2025)
Salesforce Data Cloud (formerly CDP) is the enterprise data platform built natively within the world's #1 CRM. It unifies customer data from across the Salesforce ecosystem (Sales, Service, Marketing Cloud) and external sources to create a single, real-time profile that powers personalized AI-driven experiences.
Salesforce Data Cloud leverages Salesforce's massive installed base of 150,000+ customers to provide a seamless path from CRM to CDP. Its October 2024 launch of Agentforce AI agents positions it as the foundation for generative AI-powered, autonomous customer service and sales. The platform is a Gartner Magic Quadrant Leader, setting the standard for enterprise CDPs and demonstrating proven scalability.
Public company (NYSE: CRM)
Adobe Real-Time CDP is part of the Adobe Experience Cloud, designed to unify customer data from any source and activate it across Adobe's suite of marketing and creative tools. Its key innovation is using Adobe Sensei AI to provide predictive analytics and a natural-language AI Assistant for audience building.
Adobe Real-Time CDP uniquely bridges the gap between creative content creation (via Creative Cloud) and data-driven marketing, a powerful combination for brand teams. Its June 2024 AI Assistant upgrade allows marketers to build complex segments using simple prompts like "high-value customers who haven't purchased in 60 days," removing a major technical barrier. The platform serves elite enterprise clients including T-Mobile and Morgan Stanley.
Public company (NASDAQ: ADBE)
Klaviyo is a CDP built from the ground up for eCommerce. It unifies customer data specific to online retail—like purchase history, cart abandonment, and product affinity—and includes built-in email and SMS marketing automation to drive revenue directly from its platform.
Klaviyo owns the eCommerce CDP niche, serving 167,000+ brands and capturing a massive share of the 35.67% of CDP revenue that comes from retail/eCommerce. Its $373M post-IPO funding in May 2025 demonstrates strong growth trajectory and market confidence. The platform provides an all-in-one solution that eliminates the need for eCommerce brands to stitch together separate CDP, email, and SMS tools.
Post-IPO: $373 million (May 2025)
Segment, now a part of Twilio, is the foundational "customer data infrastructure" layer. It's an API-first platform that collects customer event data from websites, mobile apps, and servers and routes it in real-time to over 450 different marketing, analytics, and data warehouse destinations.
Segment is the de facto standard for event data collection, used by 25,000+ companies including IBM and Intuit. Its acquisition by Twilio for $3.2 billion created a unique end-to-end platform that can collect data and immediately act on it via Twilio's communication APIs (email, SMS, WhatsApp). The deeper integration with Twilio's suite in 2024 strengthens its position as a data-to-engagement hub.
Part of Twilio (NYSE: TWLO)
BlueConic is a pure-play, first-party customer data platform that focuses exclusively on collecting and activating data that customers have directly provided or consented to. It includes lifecycle orchestration and real-time segmentation, with a strong emphasis on privacy compliance.
BlueConic's strategy is perfectly aligned with the post-third-party-cookie world, making it a go-to for privacy-conscious brands. Its strategic acquisition of Jebbit in July 2024 adds powerful interactive data capture (quizzes, surveys) capabilities, which is a key method for gathering zero-party data. The platform serves major brands like ASICS and Hearst, proving its enterprise-grade capabilities.
Privately held; undisclosed
mParticle is a CDP with a strong focus on mobile and connected device data. It provides a secure, real-time data infrastructure that collects, cleans, and routes customer data from apps and websites to hundreds of marketing and analytics tools, with a strong emphasis on data governance.
mParticle's mobile-first DNA is crucial in a world where a high percentage of customer interactions start on mobile devices. Its acquisition by Rokt in January 2025 created a powerful end-to-end data-to-conversion solution for online retailers. The platform is trusted by mobile-centric giants like Airbnb, Spotify, and Venmo, demonstrating its ability to handle massive scale.
Acquired by Rokt (January 2025)
ActionIQ is a composable CDP that gives marketers a self-service interface to build audiences using their company's existing cloud data warehouse. It's known for its incredibly fast implementation timeline, promising go-live in under 90 days.
ActionIQ directly addresses the major pain point of traditional CDPs, which often take 12-18 months to implement. Its acquisition by Uniphore in December 2024 positions it as the data backbone for AI-powered customer service and sales conversations. The platform is used by major enterprises like Microsoft and The New York Times, proving its scalability and enterprise readiness.
Acquired by Uniphore (December 2024)
Blueshift is a SmartHub CDP that combines data unification, AI-powered decisioning, and cross-channel marketing automation in a single platform. This allows marketers to not only build a customer profile but also execute personalized campaigns across email, SMS, web, and ads without switching tools.
Blueshift solves the "47% CDP utilization" problem identified by Gartner, where companies collect data but fail to use it because their CDP doesn't directly connect to their campaign tools. Its "Next Era of Customer AI" platform positions it at the forefront of AI-driven marketing orchestration. The company has a strong foothold in the mid-market, a segment where CDP adoption is accelerating rapidly.
Series C: Undisclosed (2021)
Tealium offers a Customer Data Hub that acts as the central "traffic cop" for enterprise data. It collects data from any source and routes it in real-time to over 1,300 different vendor destinations, making it the most connected CDP on the market. Its focus is on data orchestration at scale.
Tealium's 1,300+ integrations are unmatched, making it ideal for large enterprises with complex, sprawling tech stacks (an average of 120 SaaS apps). Its 2025 Future of Customer Data report found that 88% of organizations say real-time data is essential, which is Tealium's core strength. The platform is a trusted partner for giants like Home Depot, IBM, and Visa.
Backed by Silver Lake Partners
Simon Data is the first and only CDP built entirely natively on the Snowflake data cloud. It provides a marketing activation layer directly on top of a company's Snowflake instance, allowing marketers to build audiences and orchestrate real-time journeys without moving or duplicating data.
Simon Data is the purest example of the warehouse-native CDP trend, offering the fastest time-to-value for the 25% of enterprises standardized on Snowflake. The platform is trusted by 9 of the top 10 US retail brands, demonstrating its vertical expertise and power. It eliminates the cost and complexity overhead of traditional CDPs while maintaining enterprise-grade capabilities.
Series C+: Undisclosed
The 12 companies on this list are redefining how enterprises collect, unify, and understand their existing customer data. They are the foundational layer for personalization and retention. However, for B2B companies, the primary GTM challenge is often not understanding current users, but finding and qualifying the next set of high-value customers.
This is where agentic AI for go-to-market (GTM) comes in. Platforms like Landbase complement your CDP by acting as a powerful, intelligent discovery engine. While a CDP tells you about your current customers, Landbase helps you find your next ones.
Landbase's GTM-2 Omni AI model is trained on billions of data points from 50M+ campaigns. It allows sales and marketing teams to use natural language to build and qualify audiences from a database of 300M+ contacts using 1,500+ signals — including technographics, hiring trends, funding events, and real-time intent.
For example, you can type a prompt like: "Product leaders at B2B SaaS startups (201–750 employees) hiring RevOps for the first time" and instantly receive an AI-qualified list ready for your sales team to activate.
This capability is essential for modern GTM strategies, allowing teams to:
In a world where CDPs are perfecting the art of knowing your customer, Landbase is perfecting the art of finding them.
This list spotlights the fastest-growing and most strategically significant players in 2024. We evaluated over 200 vendors and selected these 12 based on a rigorous, data-driven methodology:
All data points are verified through the provided research sources to ensure accuracy and relevance.
A Customer Data Platform (CDP) is software that collects and unifies customer data from multiple sources (web, mobile, email, offline) to create a single, persistent customer profile accessible to other systems. A CRM (Customer Relationship Management) system primarily manages direct interactions and relationships with existing customers and prospects, often manually updated by sales teams. In short, a CDP builds a comprehensive, automated view of the customer, while a CRM manages the sales process and relationship tracking.
For marketing, a CDP enables hyper-personalized, cross-channel campaigns based on a unified view of the customer, which significantly improves marketing ROI and customer lifetime value. For sales, an AI-powered GTM platform like Landbase provides a steady stream of AI-qualified leads, which boosts sales efficiency and shortens the sales cycle dramatically. Together, they create a powerful flywheel: the CDP optimizes engagement with known customers, while the GTM platform continuously feeds the top of the funnel with high-intent, qualified prospects.
While nearly every industry can benefit from CDPs, the research shows that retail and eCommerce account for 35.67% of CDP revenue, making them the largest segment due to high transaction volumes and personalization needs. The Asia-Pacific region is also a hotbed of growth, with a 24.41% CAGR, driven by digital adoption in retail, QSR, and BFSI. B2B SaaS and financial services are also heavy users due to their complex sales cycles and need for precise targeting and compliance.
The market has seen a wave of very large, late-stage funding rounds in 2024, indicating a move towards consolidation and market leadership rather than early experimentation. The most notable example is Insider's $500 million Series E in November 2024, the largest single CDP funding round in history. Other significant rounds include Hightouch's $172 million total funding and Klaviyo's $373 million post-IPO raise, suggesting investors are betting on a few dominant players to capture the market.
Enterprise-grade CDPs are built with privacy and compliance as a core tenet, incorporating features like granular consent management, data residency options, and robust security protocols from the ground up. Vendors like BlueConic have made privacy-first architecture their competitive advantage, while all major players maintain certifications for regulations like GDPR, CCPA, and SOC 2. It's crucial for buyers to ensure their CDP vendor is certified as SOC II & GDPR compliant, which is now a standard expectation for any B2B SaaS platform handling customer data.
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