Customers of competitors that have employees on strike

Why Competitor Strikes Are a Strong Buying Signal

When employees at a competitor go on strike, it disrupts operations, slows down service delivery, and creates uncertainty for their customers. Businesses relying on that competitor may experience delays, lack of support, or even contract renegotiations. This puts them in search mode—looking for alternatives that offer greater reliability, better service, or improved cost-efficiency. For B2B sales teams, a competitor’s labor strike isn’t just industry news—it’s an urgent market-share opportunity.

Identifying High-Intent Customers Affected by Strikes

Not all strikes lead to immediate customer churn, but certain industries are more vulnerable to disruption. If a logistics provider’s employees go on strike, businesses dependent on their services may seek alternative shipping solutions. If a SaaS company’s customer support team walks out, their customers may look for more reliable providers. Signs that a company is actively looking to switch include:

Public complaints or frustration on social media
Job postings for roles that suggest service gaps (e.g., hiring internal IT after a SaaS strike)
Increased engagement with competitor websites or marketing materials

By tracking these signals, businesses can proactively reach out to affected customers before competitors step in.

AI-Powered Strike Monitoring for Real-Time Prospecting

Landbase continuously tracks labor strike announcements, industry news, and social sentiment analysis to identify companies affected by workforce disruptions. Instead of waiting for businesses to publicly announce frustration, Landbase’s AI flags at-risk accounts and alerts sales teams in real time. This ensures outreach happens at the exact moment prospects are most receptive to alternative solutions.

Crafting Strategic, Solution-Oriented Outreach

Prospects affected by a strike don’t just need a new vendor—they need business continuity. Instead of sending a sales pitch, a more effective message might be:

"We understand that [Competitor] is facing workforce challenges, and many businesses like yours are exploring alternative solutions to maintain operations. We’d be happy to discuss how we can help ensure a smooth transition without disruption—would that be useful for your team?"

If a manufacturing provider’s workers strike, an alternative supplier can emphasize faster lead times and operational stability. If a customer support team walks out at a SaaS provider, a competitor can highlight their white-glove service and 24/7 availability. Landbase automates this process, ensuring outreach is timely, personalized, and aligned with each prospect’s pain points.

Turning Labor Disruptions into Competitive Wins

Beyond direct outreach, businesses can use strike intelligence to fuel broader go-to-market strategies. By integrating strike tracking with sales automation, companies can:

Launch ABM campaigns targeting affected industries
Trigger ad campaigns for prospects searching for alternatives
Create content marketing (e.g., “What to do when your provider is impacted by a labor strike”)
Offer limited-time transition incentives to accelerate conversions

Instead of reacting late, businesses that engage proactively can capture market share before competitors recover. Landbase ensures sales teams are always ahead of the curve—turning labor disruptions into long-term revenue growth.

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