Signal-based selling

Outbound triggered by buying signals rather than time-based cadences.

Where this term appears on Landbase

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Frequently asked questions

What's the typical lift from signal-based vs cadence-based outbound?
30 to 50 percent improvement in connect rate and 2 to 4x improvement in opportunity creation rate when the signals are timely (last 14 days) and relevant to the buyer's category.
Which signals are worth building motion around?
Funding events, hiring spikes, tooling changes, leadership changes, and category-specific intent surges. Generic web visits and content downloads are weaker. They're useful as scoring inputs but rarely as motion triggers.
How fast should an SDR act on a signal?
Within 72 hours of the signal firing. Signals decay quickly; the buyer's research window is days. Slower-than-72-hour response loses most of the lift.
Can signal-based selling replace cadence selling entirely?
For high-velocity, high-fit accounts, yes. For broader market coverage, no. Most accounts won't generate enough signal volume to feed a SDR's quota. Mature teams run both motions in parallel.
How does Landbase enable signal-based selling?
By unifying signal sources (intent, hiring, funding, role changes) into a single feed, scored per account. RevOps teams work signals in the web app; technical teams script triggers through the CLI.