Daniel Saks
Chief Executive Officer
Comprehensive data compiled from extensive research on organizational structure, role distribution, and GTM team composition
Year-end active senior marketing roles increased by 18.5% compared to 2023, significantly outpacing overall marketing job growth. This acceleration reflects organizations' strategic investment in experienced leadership to navigate complex market conditions and drive revenue efficiency. The growth in senior roles coincides with increased responsibilities, as 50% of sales leaders now supervise pricing, forecasting, and customer journeys beyond traditional team management. Source: Taligence – 2024 Marketing Jobs
C-suite roles saw the highest growth rate among all seniority levels, expanding 34.8% year-over-year in Q2 2025. This dramatic increase indicates organizations are elevating strategic decision-making closer to executive leadership, particularly for revenue-critical functions. The growth in C-level positions demonstrates premium investment in top-tier strategic talent. Source: Taligence – 2025 Q2
Executive Vice President and Senior Vice President positions grew at the slowest rate among senior roles, increasing only 8.5% in 2024. This contrasts sharply with other senior levels and coincided with a notable 14.8% decline in median salaries for these positions. The data suggests organizations are restructuring executive layers, potentially consolidating responsibilities or creating flatter organizational structures that bypass traditional EVP/SVP tiers in favor of more direct C-suite involvement. Source: Taligence – 2024 Marketing Jobs
VP-level roles demonstrated strong demand, with Group Director, Senior Director, and VP positions growing 19.3% year-over-year in 2024. This tier represents a critical bridge between strategic vision and operational execution, explaining the robust hiring activity. The trend continued into 2025 with VP/Sr. Director job growth increasing 31% and SVP/Exec Director demand rising 32%, indicating sustained investment in this leadership layer. Source: Taligence – 2024 Marketing Jobs
Director positions showed consistent strong growth, expanding 18.4% year-over-year in 2024. This seniority level represents operational leadership with significant budget authority and team management responsibility, making these roles essential for scaling organizations. The sustained growth in Director roles, combined with strong VP-level expansion, indicates organizations are building robust middle-to-senior leadership pipelines to support complex GTM operations. Source: Taligence – 2024 Report
New job postings for senior-level positions (Director and above) increased 7.8% in 2024, outpacing overall marketing job growth rates. This indicates proactive organizational expansion at leadership levels rather than just backfilling existing roles. The growth in new senior postings suggests companies are creating additional leadership capacity to manage increasingly complex GTM operations and larger teams. Source: Taligence – 2024 Marketing Jobs
At year-end 2024, 34.5% of all marketing jobs were entry-level positions, representing a 14.7% year-over-year increase. This strong growth at the entry level, combined with robust senior hiring, creates the "hourglass" organizational structure where companies invest heavily in both foundational talent and strategic leadership while potentially optimizing middle management layers. The significant entry-level hiring indicates confidence in long-term talent development and pipeline building. Source: Taligence – 2024 Marketing Jobs
The marketing job market showed steady expansion in 2024, with 262,020 total active job listings and 234,807 new listings, representing a 3.7% increase compared to 2023. This baseline growth provides context for the more dramatic shifts in specific seniority levels and role types, indicating overall market health despite strategic realignments in organizational structure. The consistent job market growth supports sustained investment in marketing talent acquisition. Source: Taligence – 2024 Marketing Jobs
Marketing hiring rebounded strongly in Q1 2025, with total active listings reaching 90,951, a 9.1% increase quarter-over-quarter. This acceleration from 2024's steady growth suggests renewed organizational confidence and strategic expansion plans. The quarter-over-quarter growth rate exceeding annual averages indicates building momentum in marketing talent acquisition heading into 2025. Source: Taligence – Q1 2025
Partner and Channel Marketing emerged as the fastest-growing marketing specialization, with roles increasing 46% in 2025. This dramatic growth reflects the strategic importance of ecosystem partnerships and indirect sales channels in modern GTM strategies. With 89% of sales teams leveraging partner networks and 84% reporting increased revenue from partnerships, organizations are rapidly expanding dedicated channel marketing capabilities. Source: Growth Activated – 2025 Trends
Product Marketing demonstrated strong sustained growth, increasing 16.7% year-over-year in 2025 with median salaries ranging from $155K to $180K depending on the data source. This growth continued into Q2 2025 with Product Marketing expanding 9.8% year-over-year, indicating consistent organizational investment in this critical bridge function between product development and go-to-market execution. Source: Growth Activated – 2025 Trends
Growth and Demand Generation roles showed robust expansion, growing 19.3% in 2025 with median salaries ranging from $104K to $160K. This specialization continues to be essential for pipeline generation and revenue acceleration, with consistent quarterly growth including 8.9% year-over-year expansion in Q2 2025. The salary range reflects the varying scope and seniority levels within this rapidly evolving discipline. Source: Growth Activated – 2025 Trends
Media-focused marketing roles experienced the highest growth among traditional marketing disciplines, expanding 55.9% year-over-year in 2024. This surge reflects the increasing complexity and importance of paid media strategy in competitive digital environments. Organizations are investing heavily in specialized media expertise to optimize advertising spend and improve channel performance amid rising customer acquisition costs. Source: Taligence – 2024 Report
Marketing Operations and Analytics professionals earned a $140K median salary in 2025, reflecting the premium placed on data-driven marketing capabilities. This compensation level underscores the strategic importance of operational efficiency and measurement in modern marketing organizations. The strong salary indicates organizations are willing to invest significantly in professionals who can bridge marketing execution with business intelligence and revenue operations. Source: Growth Activated – 2025 Trends
Chief Marketing Officer compensation saw dramatic growth, with salaries increasing 30.8% in 2025 while CMO job postings simultaneously rose 22%. This dual growth in both demand and compensation indicates organizations are placing unprecedented strategic value on marketing leadership. The average CMO salary reached $180K, positioning this role as a critical revenue driver rather than just a support function. Source: Growth Activated – 2025 Trends
VP of Marketing commands premium compensation reaching as high as $250K in 2025 according to some reports, though market averages typically range from $175K to $202K. This compensation level reflects the operational complexity and revenue responsibility associated with this role. The premium compensation for VP-level positions indicates organizations are investing heavily in leaders who can execute strategic vision while managing complex team structures and technology stacks. Source: Glozo – 2025 Report
Despite some hiring activity, EVP and SVP roles saw a notable 14.8% decline in median salary in 2024. This compensation reduction, combined with slower hiring growth, suggests organizations are restructuring executive compensation packages or creating more cost-efficient leadership models. The trend continued into Q2 2025 when ED/SVP/EVP median salaries declined an additional 16% year-over-year and 15.2% quarter-over-quarter. Source: Taligence – 2024 Marketing Jobs
The overall median salary for marketing professionals reached $81,505 in 2024, representing an 8.7% year-over-year increase. This baseline compensation growth provides context for the more dramatic shifts in specific roles and seniority levels, indicating healthy overall market conditions for marketing talent. The consistent salary growth across the profession supports sustained investment in marketing career development and retention. Source: Taligence – 2024 Marketing Jobs
Marketing Analyst positions commanded a $93K median salary in 2025, with data analytics skills providing approximately 22% income premium. Given that 45% of marketers possess data analytics skills, this specialization represents a significant career advancement opportunity. The strong compensation for analytical roles reflects the increasing importance of data-driven decision-making in marketing organizations. Source: Glozo – 2025 Report
Despite significant investment in talent and technology, only 20% of go-to-market leaders expressed confidence in their ability to deliver efficient, predictable growth in 2024. This confidence gap highlights the disconnect between tool adoption and strategic execution, with organizations struggling to translate hiring and technology investments into reliable revenue outcomes. The low confidence rate persists despite strong role growth across multiple seniority levels and disciplines. Source: LeanData – 2024 Report
Nearly 40% of organizations don't believe their sales and marketing teams are properly aligned to deliver efficient growth, despite Revenue Operations representing 25% of survey department mix. This alignment gap persists even as companies invest in RevOps functions and hire specialized talent, suggesting that structural solutions alone cannot solve fundamental process and communication challenges between revenue teams. Source: LeanData – 2024 Report
Nearly half of organizations (48%) operate multiple go-to-market motions simultaneously, including account-based selling (62%), opportunity-based selling (54%), and lead-based approaches (42%). Among companies running multiple GTM motions, 39% report that hitting revenue goals is "very challenging," indicating that operational complexity creates significant execution difficulties. This multi-motion complexity requires sophisticated audience segmentation and targeting capabilities. Source: LeanData – 2024 Report
Overwhelmingly, 96% of go-to-market leaders report that meeting revenue targets is somewhat to very challenging, reflecting the persistent pressure on revenue teams despite technological advances. This challenge exists across all company sizes and industries, indicating systemic issues in GTM execution rather than isolated organizational problems. The high difficulty rate persists despite strong investment in senior talent and AI tools. Source: LeanData – 2024 Report
Creating qualified sales opportunities presents significant challenges for 87% of organizations, indicating persistent issues in lead qualification and handoff processes. This difficulty suggests that even when pipeline is generated, the quality and readiness of prospects remains problematic. The qualification challenge underscores the importance of AI-powered qualification capabilities that can assess prospect fit and buying intent. Source: LeanData – 2024 Report
Artificial intelligence adoption in go-to-market functions experienced explosive growth, increasing from 33% in 2023 to 71% in 2024. This dramatic acceleration reflects organizations' urgent need to address productivity challenges and improve targeting precision. The rapid adoption rate indicates AI has moved from experimental to essential for competitive GTM operations. Source: Kapable Club – Sales Leadership
Sales teams implementing AI tools demonstrated superior performance, with 83% achieving year-over-year revenue growth compared to 66% of teams without AI implementation. This 17-percentage-point performance gap highlights the competitive advantage of AI adoption in revenue generation. The correlation between AI usage and revenue growth validates the strategic importance of AI-powered audience discovery and qualification. Source: Kapable Club – Sales Leadership
Looking forward, 70% of B2B sales leaders projected expanding their investment in AI automation and predictive analytics by 2026. This continued investment trajectory suggests AI adoption is not a temporary trend but a fundamental shift in GTM operations. The planned investment expansion indicates organizations expect sustained ROI from AI-powered sales and marketing capabilities. Source: Kapable Club – Sales Leadership
CRM adoption remains nearly universal, with 81% of sales teams depending on CRM platforms and 87% of businesses relying on these systems. Organizations report significant productivity improvements, with 94% experiencing increased productivity after CRM implementation. This foundational technology investment creates the infrastructure necessary for more advanced AI-powered audience discovery and qualification capabilities. Source: Kapable Club – Sales Leadership
Remote work remains a significant factor in marketing hiring, with 13.6% of all marketing positions offering remote arrangements at year-end 2024. This distributed work model creates additional complexity for audience targeting and team management, requiring more sophisticated digital engagement capabilities. The continued presence of remote roles indicates organizations maintain flexible work policies despite broader return-to-office trends. Source: Taligence – 2024 Marketing Jobs
Transparency in compensation increased significantly, with 45.6% of marketing job postings including salary information in 2024. This trend reflects both regulatory requirements in some jurisdictions and strategic employer decisions to improve candidate attraction and reduce time-to-hire. The increased salary transparency provides valuable market intelligence for both job seekers and organizations benchmarking their compensation strategies. Source: Taligence – 2024 Marketing Jobs
Organizations are shifting toward an "hourglass" structure with strong growth at both entry-level (34.5% of roles, up 14.7% YoY) and senior levels (Director+ roles grew 18.5% YoY), while EVP/SVP roles decline. C-level positions saw explosive 34.8% growth, indicating strategic investment in executive leadership while potentially bypassing traditional middle management layers. This creates unique targeting challenges as buying committees span from individual contributors to C-suite executives.
Revenue Operations represented 25% of survey department mix across organizations, but 39% of companies still report sales-marketing misalignment despite this investment. The data suggests RevOps adoption is widespread but implementation quality varies significantly, with only 20% of GTM leaders feeling confident about delivering efficient, predictable growth. Organizations continue investing in RevOps infrastructure while struggling with execution and alignment challenges.
The dramatic salary differences between roles (VP of Marketing reaches as high as $250K vs. CMO at $180K) and varying growth rates (C-level positions grew 34.8% while VP roles increased 19.3%) highlight the critical importance of precise seniority identification. Modern AI-powered platforms trained on billions of GTM data points can distinguish these subtle but crucial role differences for accurate targeting. Traditional databases often struggle with title variations and dual-function roles that surged 20.3% in 2024.
Specialized roles are proliferating rapidly, with Partner & Channel Marketing growing 46% (highest overall), Product Marketing increasing 16.7%, and Growth & Demand Generation rising 19.3%. These emerging specializations require platforms that can identify companies actively hiring for these roles through job posting signals and intent data, rather than relying solely on traditional title matching. Media-focused roles also surged 55.9%, indicating rapid evolution in marketing specializations.
With 48% of companies running multiple GTM motions simultaneously and buying groups averaging 11 decision-makers across departments, software purchase decisions involve complex multi-stakeholder processes. Successful targeting requires identifying the complete buying committee across seniority levels and functional roles, from individual contributors to C-suite executives. Organizations struggling with GTM execution (96% find meeting revenue targets challenging) require solutions that address multiple stakeholder concerns simultaneously.
Dual-function marketing positions surged 20.3% in 2024, creating significant title variation even within the same seniority level. Organizations increasingly combine disciplines like Product Marketing with Growth Operations or Demand Generation with Brand Strategy, requiring semantic understanding rather than simple keyword matching to identify relevant prospects. Specialist and Senior Associate roles grew 27.4%, the highest mid-level growth, indicating organizations value specialized expertise over generalist positions.
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