Daniel Saks
Chief Executive Officer
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By 2025, an estimated 80% of B2B sales interactions between buyers and suppliers will occur via digital channels(1). This seismic shift to digital go-to-market (GTM) strategies is reshaping how businesses engage customers. Enter VibeGTM – a term coined by Landbase to describe a new, AI-driven approach to go-to-market that makes launching high-impact campaigns as easy as a few clicks. In this post, we’ll explore what VibeGTM is, how it’s powered by Landbase’s GTM-1 Omni platform and agentic AI, and why it represents a transformational leap beyond traditional GTM models. By the end, you’ll see why embracing an AI-driven GTM strategy isn’t just a tech upgrade – it’s fast becoming a business imperative.
VibeGTM refers to the “vibe” go-to-market experience enabled by Landbase’s flagship platform, GTM-1 Omni. In essence, it’s the GTM equivalent of “vibe coding” – a paradigm where sophisticated outcomes are achieved through simple, intuitive inputs guided by AI. With VibeGTM, a marketer or sales rep can describe their target audience and goals, and the platform’s AI agents will autonomously plan, generate, and execute a multichannel campaign to reach those targets. The philosophy is that “you shouldn’t need a PhD to grow a business”(6). In other words, launching effective campaigns should be accessible to anyone, not just seasoned strategists or large teams.
At the core of VibeGTM is Landbase’s GTM-1 Omni, an AI-powered GTM engine trained on billions of B2B sales data points (including 40M+ past campaigns, 24M+ companies, 220M+ contacts, and thousands of intent signals)(8). This rich training means GTM-1 Omni has learned what works (and what doesn’t) across countless outreach scenarios. It functions as an “AI GTM team” working 24/7 alongside your human team. GTM-1 Omni deploys multiple specialized AI agents – think of them as digital team members – each handling a different aspect of the go-to-market process:
These agents coordinate through GTM-1 Omni to deliver a seamless experience. The result is an AI-driven platform that can propose a campaign strategy and carry it through from start to finish with minimal human input. For the user, this feels like having a “easy” button for marketing campaigns. Build prospect lists, generate tailored content, and launch campaigns in under 20 minutes – not months – with VibeGTM(5). All you need to do is log into Landbase, review the AI’s campaign suggestions in the new Campaign Feed, make a few tweaks or approvals, and hit launch. Landbase’s multi-agent system does the rest, from selecting targets to optimizing send times. As CEO Daniel Saks puts it, “Landbase can deliver simple campaigns all-in-one, powered by AI agents… onboarding your company and getting results [is as easy as a few clicks]”.
Behind the simplicity of VibeGTM is cutting-edge tech. GTM-1 Omni continuously learns and adapts as campaigns run. It observes how prospects engage – who opens or replies, which messaging resonates – and refines its approach in real time. In early trials, this led to dramatically higher performance: Landbase’s agentic AI achieved up to 4–7x higher conversion rates versus traditional outbound methods or standard sales tools(5). In short, VibeGTM is the encapsulation of Landbase’s AI innovation: an experience where sophisticated GTM execution happens “by itself” in the background, and the user simply guides the AI with high-level input.
VibeGTM isn’t just an incremental improvement on digital marketing – it’s a transformative new model powered by agentic AI. So, what is agentic AI? Unlike ordinary AI tools that only respond to prompts or provide suggestions, agentic AI can autonomously plan and take actions to achieve objectives(5). In the GTM context, this means the AI doesn’t just tell you whom to target or what to write – it actually executes the campaign steps, from contacting prospects to following up and optimizing strategy, all on its own. Landbase’s GTM-1 Omni is a prime example of agentic AI: it can “think” through a go-to-market strategy, carry out the tasks, learn from the results, and iterate – much like a competent human team would, but at machine speed and scale(5).
This is a sea change for digital go-to-market. Traditional automation might help send emails faster or score leads, but it still relies on humans to drive the process. Agentic AI flips that dynamic. Imagine an AI that not only identifies a high-potential lead, but writes a personalized email to them, sends it at the optimal time, notices the lead clicked a link, then automatically follows up with a LinkedIn message and schedules a call on a rep’s calendar – all without human intervention. That’s the kind of end-to-end workflow VibeGTM enables. It transforms GTM into an always-on, self-optimizing process. As one industry analysis noted, the next wave of B2B innovation is exactly this kind of autonomous agent: an AI that will not just advise on the next best action, but “actually execute the action by automatically reaching out to a prospect, evaluating their interest, and responding back”(3). In other words, agentic AI can carry the conversation forward, nurturing prospects through multiple touches as a human rep would – a monumental shift in capability.
Crucially, this transformation yields real, measurable results. Companies leveraging AI-driven GTM are already seeing significant performance boosts. For example, one enterprise that deployed an AI “growth engine” to automate prospect research and outreach saw conversion rates jump 40% and lead execution speed improve by 30% in just a few months(3). Across the board, organizations investing in advanced sales AI report notable gains – McKinsey research finds that businesses using AI in marketing and sales achieve 3–15% higher revenues and 10–20% greater sales ROI on average(3). The reason is clear: AI can crunch data and optimize decisions far faster than humans, from pinpointing the right audience to fine-tuning each subject line. And with agentic AI taking autonomous actions, opportunities are never missed due to human bandwidth. As GTM-1 Omni runs campaigns, it continuously tests and learns – if a particular message variant drives more replies, the AI amplifies that approach; if a certain segment isn’t responding, the AI pivots to focus where there’s traction(3). This kind of adaptive, self-improving behavior means campaigns get smarter and more effective over time without manual retooling.
From a strategic perspective, VibeGTM allows companies to scale outreach in a way that simply wasn’t possible before. You no longer need a large sales development team to reach thousands of prospects, or weeks of planning to launch a multi-touch campaign. Agentic AI handles the heavy lifting at a fraction of the cost and time. In fact, Landbase’s platform can reduce GTM execution costs by an estimated 60–80% compared to the legacy approach of hiring staff and buying point-tools(5). It also collapses the go-to-market cycle from months to minutes, enabling an agility that is critical in fast-changing markets. Need to target a new vertical this week? VibeGTM can spin up a tailored campaign by tomorrow. Faced with sudden interest from a certain region? The AI agents can automatically double down on that segment. This fluidity and speed in GTM were virtually unattainable in the traditional model.
In short, VibeGTM (powered by agentic AI) transforms digital go-to-market by making it autonomous, intelligent, and lightning-fast. The technology orchestrates the entire buyer outreach journey – prospecting, messaging, follow-up, and optimization – as a continuous loop that improves itself. For businesses, this means more pipeline, higher conversion rates, and lower customer acquisition cost, all with less manual effort. It’s a fundamental shift from static campaigns to living campaigns, run by AI agents that are always learning. Little wonder that CEO Daniel Saks describes the experience as “magical” for early customers. VibeGTM is turning the once arduous task of B2B campaigning into an AI-augmented process that feels nearly effortless for users.
To truly appreciate VibeGTM, it helps to contrast it with traditional go-to-market models. The differences are stark. Here’s how the old way of doing GTM stacks up against the new VibeGTM approach:
Perhaps the most human difference is in the day-to-day experience for teams. In the traditional model, sales teams spend enormous time on non-selling tasks: researching prospects, logging activities, crafting follow-ups, etc. Studies show that sales reps typically spend only ~30% of their time actually selling – the rest is consumed by admin and busywork(4). With VibeGTM, much of that busywork is offloaded to AI. Reps get to spend their time on warm leads and live conversations, not grinding through cold-call lists. Marketers can focus on strategy and creative input rather than constructing email cadences by hand. This is a liberating shift. It’s the difference between being bogged down in CRM data entry versus having an AI assistant do it for you so you can focus on closing deals.
In summary, VibeGTM delivers a faster, leaner, smarter approach to go-to-market. Traditional GTM models, while proven over decades, cannot keep up with the digital-first, data-driven world emerging today. They require too much manual effort and are too slow to adapt. By contrast, VibeGTM offers automation with intelligence – not just automating tasks, but also intelligently deciding which tasks to do and when. It’s as if you had a veteran VP of Sales and a whole support team working behind the scenes on every single campaign, tirelessly optimizing it – except it’s AI doing it, and it never takes a break. Companies that adopt this model can achieve outsized results (more pipeline, better conversion) with a fraction of the human effort. Those that stick to the old ways risk falling behind in efficiency and effectiveness. As Gartner famously predicted, by 2025 most B2B sales will be done digitally; likewise, we can expect that most leading GTM organizations will be those that have embraced AI-driven strategies over legacy playbooks.
A standout promise of VibeGTM is democratization – making high-performing GTM capabilities available to organizations of all sizes, not just those with big budgets or specialist teams. In the past, executing a sophisticated, multichannel campaign might require an army of experts or expensive agency support. VibeGTM levels the playing field by packaging world-class GTM intelligence into an accessible AI platform.
Consider a small B2B startup or a regional telecom provider. They might not have a dedicated marketing ops person, a data science team to analyze market signals, or copywriters to craft personalized messaging for every prospect. In the traditional paradigm, this put them at a disadvantage compared to larger competitors. But with VibeGTM, that smaller business can log into Landbase and immediately leverage proven campaign “plays” and AI-driven optimizations that normally only a top-tier marketing team could develop. The Campaign Feed in Landbase’s platform is essentially a library of campaign ideas generated by AI, drawing on patterns from millions of past campaigns. It’s like getting the playbooks of 100 successful marketing teams, distilled into ready-to-run templates. This means a solo founder can run a campaign that feels as polished and data-driven as one from a Fortune 500 company.
The democratizing effect extends to the outcomes as well. Everyone gets the benefit of the AI’s ongoing learning. If Landbase’s AI discovers a particularly effective approach in one industry, that insight can inform campaigns in another industry where applicable. In this way, best practices are no longer siloed with the elite firms – they propagate through the AI. Landbase’s mission to open up the platform experience to the world (not just a handful of early customers) speaks to this ethos. They even offer a free tier experience where any professional can come to Landbase, input their company info, and get instant AI-recommended GTM strategies to try. This is unprecedented; it’s akin to having a consultant brainstorm campaign ideas for you, for free, powered by Landbase’s AI brain. As Saks puts it, “whether you’re in commercial real estate, B2B sales, telecom – essentially you can come to Landbase and quickly get recommendations of digital campaign strategies that you can launch within minutes”.
All of this is crucial at a time when buyers’ expectations are sky-high and predominantly digital. Modern buyers, especially younger Millennials and Gen Z in decision-making roles, prefer to self-educate and engage online. More than half of large B2B purchases (over $1M) are projected to be processed through digital self-serve channels by 2025(2). This means every vendor, even smaller ones, must have a strong digital presence and outreach to win deals. VibeGTM enables smaller companies to meet buyers where they are (in their inboxes, on LinkedIn, in chats) with personalized, timely messaging – without needing a large team to do it. It’s essentially giving them an AI-powered growth engine on demand.
Furthermore, VibeGTM lowers the risk and cost traditionally associated with experimentation. In a legacy scenario, trying out a new campaign approach (say, targeting a new vertical market) could be costly and might divert your team’s precious time. Many SMBs stick to a limited playbook because they can’t afford flops. But with AI automating the heavy work, experiments become cheap and quick. You can run micro-campaigns to test new messaging or audience segments; if they fail, the AI quickly course-corrects or you simply try a different strategy next week. The flexibility and low cost mean even resource-constrained teams can iterate to find what works. It democratizes innovation in GTM by removing much of the overhead.
Another aspect is how VibeGTM helps overcome skill gaps. Not every company has deep expertise in areas like SEO optimization, email deliverability, or data analytics – yet these can hugely impact campaign success. Landbase’s platform incorporates that expertise via AI. For example, it automatically manages domain warming and email deliverability best practices (so your cold emails don’t land in spam)(7). It provides SEO and “trust score” insights to improve outreach credibility(7). One early user, a founder, admitted that SEO was a blind spot for him, but “Landbase gave me a blueprint to improve our trust score and start seeing results”(7). In essence, the AI is acting like an on-demand consultant in areas where the user might not have knowledge – democratizing access to expertise.
In making high-performing campaigns accessible, VibeGTM could be especially game-changing for sectors like commercial real estate or manufacturing, where historically digital marketing savvy was low. Now, an industrial supplier can use AI to run tailored outreach just as effectively as a tech SaaS company would. It’s no surprise Daniel Saks envisions VibeGTM as a universal concept – he speaks of “vibe equivalents” for every industry, powered by AI agents. Democratization means GTM excellence is no longer the preserve of tech startups or companies with deep pockets; it’s available to any business willing to embrace AI-driven automation.
To ensure this democratization truly takes hold, Landbase is focused on trust and user-friendliness. They understand that handing over the keys to an AI can be daunting, especially for those new to such technology. That’s why they emphasize transparency (showing the rationale behind campaigns) and give users the final say (you can edit any AI-generated content or choose which campaigns to run). Over time, as success stories accumulate, the fear diminishes. Companies of all sizes will see that AI-driven GTM isn’t a risky experiment – it’s a proven path to growth. And when the playing field evens out, the real differentiator becomes your creativity and strategy, augmented by AI, rather than simply the size of your sales force or marketing budget. VibeGTM is ushering in that democratized era of go-to-market, where great campaigns come from great ideas, not just great resources.
It’s all well and good to talk theory – but how does VibeGTM perform in the real world? Let’s look at some use cases and early customer experiences that showcase what this new model can do.
Use Case 1: Solo Founder Accelerating Outreach – Jack Caspino, founder of a B2B tech startup (Contact Level), had been struggling to generate meetings. As a one-person sales team, he was drowning in the minutiae of GTM: purchasing and warming up email domains, managing deliverability, writing and rewriting cold emails, and trying to follow up with every prospect who showed interest. Jack lamented, “I spend hours stuck in the weeds of email deliverability, campaign management, and rewriting copy — just to get meetings.”(7) These tasks were pulling him away from his core focus (building his product), a common pain point for founder-led sales teams. After adopting Landbase, Jack effectively gained a virtual GTM assistant. The platform’s agentic AI took over the busywork: it handled his email domain setup and warming automatically, ran multi-channel outbound campaigns on his behalf, and even analyzed which messaging worked best. Jack could literally step back and let the system reach out to leads and nurture them until they were sales-ready. The impact? He eliminated those hours of GTM busywork and started booking more meetings consistently(7). Importantly, the AI also guided him in areas outside his expertise. For example, Landbase identified that improving his domain’s “trust score” (sender reputation) would yield better results, and provided concrete steps – essentially giving him an SEO and deliverability gameplan on a silver platter. “Landbase gave me a blueprint to improve our trust score and start seeing results,” Jack said, underscoring how the platform drove outcomes he wouldn’t have achieved solo(7). This use case highlights how even a company with zero GTM staff can successfully ramp up outreach and fill their pipeline using VibeGTM. The founder’s role shifted from doing grunt work to supervising an AI-driven process and focusing on the warm leads that came through.
Use Case 2: Telecom Provider Scaling Sales Pipeline – P2 Telecom, a mid-sized telecom provider, used Landbase to boost their sales during a traditionally slow season. The CEO of P2 Telecom, Bill Patchett, reported remarkable results: “With Landbase, we added $400k MRR (Monthly Recurring Revenue) in a slow period. We had to put it on pause because our AEs couldn’t keep up.”(5) In other words, the AI-generated pipeline was so robust that their account executives became booked to capacity with demos and deals – a good problem to have! This example illustrates how VibeGTM can drastically increase lead volume and velocity. In a conventional approach, adding $400k in monthly revenue in a short span would probably require hiring several SDRs, ramping them up, and making hundreds of calls – all with uncertain yield. Instead, P2 Telecom leveraged Landbase’s platform to launch a flurry of targeted campaigns at scale. The AI likely tapped into relevant triggers (perhaps identifying businesses expanding office locations or needing telecom upgrades) and reached out with tailored messaging across email and phone. The fact that they eventually paused campaigns suggests the system was exceeding human follow-up capacity – a testament to how quickly AI can drive opportunities. It’s worth noting that quality accompanied quantity: these weren’t just leads, but qualified prospects converting to revenue, as evidenced by the jump in MRR. For P2 Telecom’s sales team, VibeGTM acted as a force multiplier, allowing a relatively small team to accomplish what a much larger team might in the past.
Use Case 3: Iterating to Find Product-Market Fit (Hypothetical) – Imagine a SaaS company in the IT software space trying to break into a new vertical, say healthcare. Traditionally, their marketing team might spend months researching this new vertical, crafting custom messaging, attending trade shows, and so forth to generate some traction. Using VibeGTM, they could shortcut much of that exploration. They might instruct Landbase’s AI: “Find hospital IT decision-makers who show intent signals around cybersecurity,” and then let the platform suggest campaign approaches. The AI could propose a multi-touch campaign highlighting a pain point (e.g., protecting patient data) with content adapted from what it knows works in other contexts. The SaaS team could run this campaign for a couple of weeks and quickly gauge interest. Perhaps the AI finds that mid-sized clinics respond more than large hospitals, and automatically shifts focus to where the engagement is higher. Within a month, the company has tangible data on which messaging and sub-segments resonate in healthcare – effectively feeling out product-market fit via rapid, AI-guided experiments. This use case, while hypothetical, draws on the capabilities we know Landbase offers: fast campaign deployment, granular targeting, and auto-optimization. It shows how VibeGTM isn’t just about executing known plays faster; it’s also a tool for discovery. By lowering the cost and time of trying something, companies can be bolder in pursuing new markets or strategies.
Use Case 4: Sales & Marketing Alignment in Large Enterprise – For a larger organization with both a marketing and sales team, VibeGTM serves as a unifying force. One early user noted that Landbase helped align their sales and marketing efforts by eliminating a lot of manual coordination. Marketing could feed the AI with value propositions and content, while sales provided input on target personas – and the AI agents then executed campaigns that blended both perspectives. This prevents the classic scenario of marketing generating leads that sales doesn’t follow up on, or sales doing ad-hoc outreach off-message. Since the AI handles outreach through the approved campaigns, messaging stays consistent and leads are automatically qualified and handed off. A testimonial from Van Murray, founder of Aeolus (a consulting firm), reinforces this: “Our sales cycles are long and require trust... with Landbase, we’ve successfully adjusted our messaging to reach the right targets.”(5) The AI helped Aeolus fine-tune how they communicate value, ensuring they were targeting and resonating with the most relevant prospects. Another from Louise Baldwin of Archways AI notes, “Landbase is differentiated by understanding each customer’s pain points... it’s not a one-size-fits-all solution.”(5). These remarks highlight that Landbase’s AI was able to capture nuanced differences in their audience and tailor outreach accordingly – something that traditionally would require attentive human customization for each segment.
Across these examples, a common thread is the outsized results achieved with minimal effort increases. In fact, since its 2024 launch, Landbase’s platform has already helped over 100 teams run campaigns, collectively generating $100+ million in pipeline and saving 100,000+ hours of work that would have otherwise been spent on manual GTM tasks(5). These numbers give a sense of scale: the AI isn’t just creating a trickle of extra leads; it’s creating a firehose of opportunities and efficiency. Another telling metric is user enthusiasm and retention. Landbase observed that once users experience this “magical” campaign automation, they are keen to integrate it into their core workflow (a driver behind offering parts of it for free – it showcases value so effectively that many will naturally upgrade).
From startups to mid-market companies and even agencies (some marketing agencies use Landbase as an engine to deliver services to their clients), the feedback resonates around speed, scale, and intelligence. Campaigns that would be difficult or time-consuming to execute manually are not only doable, but deliver better outcomes because the AI optimizes every step. It’s worth noting that VibeGTM is still in its early days – as more users come on board and the system learns from more campaigns, we can expect the success stories to grow and diversify. One can imagine future case studies like a manufacturing supplier filling its rep schedules exclusively through AI outreach, or a commercial real estate broker leasing properties via AI-targeted prospecting – scenarios that might have sounded far-fetched just a couple years ago.
The emergence of VibeGTM marks a pivotal moment in the evolution of go-to-market strategy. What was once manual, labor-intensive, and intuition-driven is now automated, intelligent, and data-driven. This isn’t just a new tool – it’s a fundamentally new modus operandi for sales and marketing. AI-driven GTM means your campaigns get smarter every day, your team focuses where it adds the most value, and your growth isn’t constrained by human bandwidth in the early funnel. In a business landscape where digital engagement is surging and buyers expect personalization at scale, these capabilities are no longer optional luxuries; they’re becoming essential for competitiveness. As one McKinsey report put it, “players that invest in AI are seeing a revenue uplift of 3 to 15 percent… [those that do not] risk being left behind”(3).
VibeGTM is your opportunity to be one of those forward-looking players. By embracing Landbase’s agentic AI platform, you’re equipping your organization with a GTM engine that runs 24/7, continually learning and optimizing. Think about what that means: no more pipeline droughts because your team was at capacity; no more leads slipping through cracks; no more wondering which messaging will work – the AI finds out for you. It’s like hiring a dream team of SDRs, marketers, data scientists, and operations specialists, all in one go. And this team only gets better with time. Crucially, you maintain control – you set the strategy, the AI executes and reports back insights. This symbiosis of human direction and AI execution is where companies are finding the sweet spot of performance.
For B2B decision-makers reading this – whether you lead sales, marketing, or the business as a whole – the question is not if but when to adopt AI-driven GTM. Early adopters are already reaping the benefits in faster growth and leaner costs. The barriers to entry have never been lower: platforms like Landbase make it as straightforward as scheduling a demo and trying a pilot campaign. The ROI, as we’ve seen, can be immediate and substantial. And importantly, implementing VibeGTM doesn’t mean upheaval or ripping out what you have; it’s an augmentation. Landbase can plug into your existing CRM, enrich your current outreach, and work alongside your team’s efforts, gradually taking over the repetitive parts so your people can focus on strategic touches.
In the end, succeeding with AI-driven GTM isn’t just about technology – it’s about mindset. It’s about being willing to let data and algorithms inform your approach, about trusting your team to oversee AI rather than do everything manually, and about focusing on the higher-order creative and relationship aspects of sales and marketing. Companies that foster this mindset will find VibeGTM to be a natural extension of their strategy. Those that don’t may find themselves struggling as their competitors scale outreach and personalization in ways human-only teams simply can’t match.
Landbase’s VibeGTM offers a proven gateway into this new era. It democratizes growth, allowing you to punch above your weight class in the market. It embodies the philosophy that technology should work for you, not the other way around. As we conclude, the most persuasive argument comes from the results and the people experiencing them: “We’re building something quite magical – an AI VibeGTM experience that’s seamless, powerful, and precision-built for go-to-market teams,” the Landbase team recently shared(7). The magic is real, and it’s translating into closed deals and accelerated revenue for those using it.
Now is the time to bring this magic to your own organization. Imagine your GTM operations running with the creativity and agility of a startup, the scale of an enterprise, and the intelligence of a seasoned expert – that’s VibeGTM in action. To get started, consider exploring Landbase’s platform and seeing firsthand what an agentic AI-driven campaign can do. Whether you begin with a small pilot or roll it out team-wide, you’ll be taking a decisive step into the future of go-to-market. As digital channels continue to dominate buyer interactions and AI technology leaps forward, embracing VibeGTM is how you ensure your business not only keeps pace, but leads the charge.
Ready to embrace AI-driven GTM? It’s time to infuse your go-to-market strategy with a new vibe. Landbase’s team is here to help you get started with VibeGTM – from onboarding the platform to fine-tuning it for your needs. Don’t let antiquated processes hold back your growth. Empower your sales and marketing with agentic AI, and watch your go-to-market results soar. The companies that act now will secure a formidable advantage in the market. The era of VibeGTM has arrived – will you be on board?
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