Get an accurate list of mentions of your company or competitors from Reddit
When prospects mention your company—or your competitors—on Reddit, they’re openly discussing pain points, evaluating solutions, or seeking peer recommendations. Unlike traditional intent signals, Reddit conversations are raw, unfiltered, and often more honest than LinkedIn or review sites. Whether someone is asking for alternatives to a competitor’s product or sharing frustrations with an existing tool, these discussions present a prime opportunity for B2B sales teams to engage at the right moment.
Not all Reddit mentions indicate buying intent, but certain conversations stand out. If a user posts, “What’s the best alternative to [competitor]?”, they’re likely in the market for a replacement. If a company employee shares, “We’re struggling with [problem] using [competitor’s product]—any recommendations?”, they’re signaling dissatisfaction and openness to change. Tracking product comparisons, troubleshooting posts, and industry trend discussions allows businesses to pinpoint when and where to engage prospects.
Landbase continuously scans Reddit forums, industry subreddits, and product discussions, surfacing relevant mentions of your company and competitors. Instead of manually searching threads, Landbase’s AI identifies high-intent conversations, assesses sentiment, and notifies sales and marketing teams in real time. If a potential buyer asks for recommendations on CRM platforms, sales teams can proactively engage before competitors even notice the opportunity.
Reddit users value transparency, not sales pitches. To effectively engage, businesses must provide value before pushing a product. Instead of responding with, “Try our software, it’s better than [competitor]!”, a stronger approach might be:
"Many companies switching from [competitor] struggle with [common pain point]. If you’re looking for alternatives, I’m happy to share some insights on how others have handled this transition!"
By offering helpful, unbiased guidance, businesses can build trust and establish themselves as go-to experts in the space—increasing the chances of converting Reddit discussions into real sales opportunities.
Beyond responding to direct mentions, businesses can analyze Reddit trends to predict demand. If a spike in conversations about security compliance emerges, cybersecurity vendors can preemptively engage prospects. If SaaS tools in a certain category start receiving negative feedback, competitors can use this as a launchpad for targeted marketing campaigns. By integrating Reddit monitoring with AI-driven outreach, Landbase ensures businesses capitalize on real-time buying signals before competitors even recognize them.
All-in-one solution
Omnichannel lead generation
Works 24/7 on autopilot
SOCII & GDPR compliant
Quick setup
Smart AI that gets smarter
Target ideal prospects
Campaigns that land deals
Works on autopilot
All-in-one solution
